CIM makes some sens

I was sitting looking at a CIM textbook on marketing today because it was the first thing that came to hand when I needed to refresh myself on the 4 P's. Elsewhere it mentioned considering where in the product lifecycle your service is? Not something I'd ever though of before as I've generally tended to work with mature products. I found the idea fascinating though especially considering how marketing of a service or product needs to change through the lifecycle. It also gave me some great new ideas on how to get customers for my new startup as depending on where you are in the product lifecycle buying and other needs will be quite different